Monday 21 March 2016

Coursework review Q3

What kind of media institution might distribute your media product and why?

Publishing companies must first decide on what things they want to publish, for example they can publish books, newspapers or magazines, and then they can also select certain genres or types of these things such as music magazines, tabloid newspapers or fictional books. After this, editors must then select titles they wish to publish that fit with their publishing program and also are expected to succeed to a certain level, a timetable is set up for how often it will be published, deadlines for the writers and when the text is handed off to be published. The publisher will pay for all expenses for publishing the magazine upfront with no guarantee of a profit, meaning the publishers have to strongly consider what they will publish.

A publishing company that would suit us is 'Bauer Media Group', they are a german based publishing company but operate in the UK for music magazines such as 'Q', they manage a portfolio of over 600 magazines and so would be perfect for helping get the magazine off the ground and then also continuing to provide a good service if it becomes popular.

A distributor is someone who supplies goods to a retailer, in the case of magazine publishing they will be the ones who put your magazine in shops all over the country for people to buy. Frontline would be a good distributor for my magazine as they distribute to over 55,000 retailers and have experience in many different types of magazine including mojo music magazine. they are mainly based in the UK which is good as my genre of music magazine is only popular in the UK meaning we will capture all of our target audience.

There are multiple ways of raising the money to create the magazine, one of these ways is to ask musicians in the industry to promote the idea and get fans of the genre to donate on a kickstarter fund with a free first edition to all those who donate a certain amount, once the initial money is raised to create the magazine it will be self funded by money made from sales of the magazine. Another way to raise the money would also be to ask musicians within the genre to invest in the idea for a share in the company.

Institutionally my magazine is similar to 'XXL' and 'NME' and 'MOJO' so my magazine would be released in a similar way to these. They are published every two to three months with set amounts each time, only around a quarter of magazines published go to stores as the majority of prints go direct to subscribers of the magazine. This is because most readers of the magazine are consistent ones with a subscription. This would suit my magazine as readers would prefer to pay for each new issue to be delivered to their house rather than them have to go out and buy it.

My magazine would not be sold in all stores as their would only be a minority of the population interested in it, so instead my magazine would be sold at events where many grime fans are together at once, for example at live shows from artists or at festivals where a few Grime artists are playing. This way the maximum number of potential readers are targeted whilst minimising wasted prints that would be inevitable in mainstream stores.




1 comment:

  1. Be specific about how XXL and NME are released and explain why this would be suitable for your magazine. Also consider which stores would stock your magazine, remember your magazine is more niche so may not be sold in all mainstream stores.

    ReplyDelete